Stadiums & arenas

Scale is critical

Equipping stadiums and arenas with branding, directional and information signs to the correct scale is crucial for brand awareness and the customers experience. We have manufactured signage solutions for six stadiums in Germany alone in the recent past.

The connection to the existing structure of the stadium requires particular attention. We create individual solutions for each stadium and each one has its own challenges. As an example, in Dortmund, the Signal Iduna Park needed to be “ad-free” for international games. To achieve this we integrated a hydraulic system so that the advertising system could be folded away.

In terms of lighting technology, the stadium operators rely on high quality and high tech products. For the Signal Iduna Park we only used Chiplite LED products.